Nir Eyal

“8. Habit Testing and Where To Look For Habit-Forming Opportunities”

— Nir Eyal

To initiate (user) action, doing must be easier than thinking.

— Nir Eyal

“Internet is, “a giant machine designed to give people what they want.”

— Nir Eyal

Why not live now instead of someday?

— Nir Eyal

“A habit is when not doing an action causes a bit of pain.”

— Nir Eyal

“Habits are not Created, They are Built Upon”

— Nir Eyal

“If it can’t be used for evil, it’s not a superpower.”

— Nir Eyal

Users who continually find value in a product are more likely to tell their friends about it.

— Nir Eyal

“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”

— Nir Eyal

“what draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving…

— Nir Eyal

“Pinterest, a company that has grown to reach over 50 million monthly users worldwide, also employs a feed, but with a visual twist.”

— Nir Eyal

User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.

— Nir Eyal

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or…

— Nir Eyal

“According to a study by a mobile analytics firm, 26 percent of mobile apps in 2010 were downloaded and used only once.”

— Nir Eyal

“New habits are sparked by external triggers, but associations with internal triggers are what keeps users hooked.”

— Nir Eyal

“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance…

— Nir Eyal

“Stack Overflow devotees write responses in anticipation of rewards of the tribe. Each time a user submits an answer, other members have…

— Nir Eyal

“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and…

— Nir Eyal

“The Hook Model is designed to connect the user’s problem with the designer’s solution frequently enough to form a habit. It is…

— Nir Eyal

“Habits are one of the ways the brain learns complex behaviors. Neuroscientists believe habits give us the ability to focus our attention…

— Nir Eyal

“Once you know how often users should use your product, dig into the numbers and identify how many and which type of…

— Nir Eyal

“While influencing behavior can be a part of good product design, heavy-handed efforts can have adverse consequences and risk losing users’ trust.”

— Nir Eyal

“users also increase their dependency on habit-forming products by storing value in them — further reducing the likelihood of switching to an alternative.”

— Nir Eyal

“Fostering consumer habits is an effective way to increase the value of a company by driving higher customer lifetime value (CLTV). CLTV…

— Nir Eyal

“Research shows that levels of the neurotransmitter dopamine surge when the brain is expecting a reward.[xi] Introducing variability multiplies the effect, creating…

— Nir Eyal

“The homeowner’s greater willingness to place the large, obtrusive sign on their lawns after agreeing to the smaller ones demonstrates the impact…

— Nir Eyal

“In his book, Something Really New: Three Simple Steps to Creating Truly Innovative Products[lviii], author Denis J. Hauptly deconstructs the process of…

— Nir Eyal

“But external triggers are only the first step. The ultimate goal of all external triggers is to propel users into and through…

— Nir Eyal

“3. Variable Reward What distinguishes the Hook Model from a plain vanilla feedback loop is the hook’s ability to create a craving.…

— Nir Eyal

“Loading the Next Trigger As described in chapter two, triggers bring users back to the product. Ultimately, habit-forming products create a mental…

— Nir Eyal

“We believe that the Bible is a way God speaks to us,” Gruenewald says. “When people see a verse, they see wisdom…

— Nir Eyal

“According to the Fogg Behavior Model, ability is the capacity to do a particular behavior.   *** Fogg describes six “elements of…

— Nir Eyal

“identify what the user is missing. What is making it difficult for the user to accomplish the desired action? Is the user…

— Nir Eyal

“Remember and Share - The Investment Phase is the fourth step in the Hook Model. - Unlike the Action Phase, which delivers…

— Nir Eyal

“League of Legends has become well known for at least two things: proving the power of the free-to-play model in the West…

— Nir Eyal

“Email, for example, utilizes all three variable reward types. What subconsciously compels us to check our email? First, there is uncertainty surrounding…

— Nir Eyal

“Remember and Share - The Hook Model helps the product designer generate an initial prototype for a habit-forming technology. It also helps…

— Nir Eyal

“Remember and Share - To help designers of habit-forming technology assess the morality behind how they manipulate users, it is helpful to…

— Nir Eyal

“2. Earned Triggers Earned triggers are free in that they can not be bought directly, but they often require investment in the…

— Nir Eyal

Brainstorm new interfaces that could introduce opportunities or threats to your business.

— Nir Eyal