“Having a greater proportion of users returning to a service daily, dramatically increases Viral Cycle Time for two reasons: First, daily users… — Nir Eyal Twitter Copy Share Image
“How can a website make browsing easier? One solution popularized by digital pinboard site, Pinterest, is the infinite scroll. In the past,… — Nir Eyal Copy Share Image
“A habit is at work when users feel a tad bored and instantly open Twitter. They feel a pang of loneliness and… — Nir Eyal Habits Copy Share Image
“So why haven’t more Google users switched to Bing? Habits keep users loyal. If a user is familiar with the Google interface,… — Nir Eyal Habits Copy Share Image
“Step 3: Modify Armed with new insights, it is time to revisit your product and identify ways to nudge new users down… — Nir Eyal Modify Copy Share Image
“In the Investment Phase, however, asking users to do a bit of work comes after users have received variable rewards, not before.… — Nir Eyal Human behavior Copy Share Image
“Adobe Photoshop is the most widely-used professional graphics editing program in the world. The software provides hundreds of advanced features for creating… — Nir Eyal Photography Copy Share Image
“those who made their own origami animals valued their creation five times higher than the second group’s valuation, and nearly as high… — Nir Eyal Origami Copy Share Image
“The invention of the telephone was also dismissed at first. Sir William Preece, the chief engineer of the British Post Office famously… — Nir Eyal Technology Copy Share Image
“Some products have a very high CLTV. For example, credit card customers tend to stay loyal for a very long time and… — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs.… — Nir Eyal Investing Copy Share Image
“In 1975, researchers Worchel, Lee, and Adewole wanted to know how people would value cookies in two identical glass jars.[lxiii] One jar… — Nir Eyal Copy Share Image
“The study demonstrated that people suffering from symptoms of depression used the Internet more. Why is that? One hypothesis is that those… — Nir Eyal Depression Copy Share Image
“in the free-to-play video game business, it is standard practice for game developers to delay asking users to pay money until they… — Nir Eyal Business Copy Share Image
“A psychological phenomenon known as the escalation of commitment has been shown to make our brains do all sorts of funny things.… — Nir Eyal Commitment Copy Share Image
“Pinterest clearly demonstrates the four stages of the Hook Model. It is a seamless flow, from the itch of the internal trigger… — Nir Eyal Starting point Copy Share Image
“Habit Testing.” It is a process inspired by the build-measure-learn methodology championed by the lean startup movement. Habit Testing offers insights and… — Nir Eyal Habit Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for… — Nir Eyal Investing Copy Share Image
“One method is to try asking the question "why" as many times as it takes to get to an emotion. Usually this… — Nir Eyal Copy Share Image
“- Habits are defined as behaviors done with little or no conscious thought. - The convergence of access, data, and speed is… — Nir Eyal Competitive advantage Copy Share Image
“3. Relationship Triggers One person telling others about a product or service can be a highly effective external trigger for action. Whether… — Nir Eyal Business Copy Share Image
“MyFitnessPal and although using the app was novel at first, it soon became a drag. Keeping a food diary was not part… — Nir Eyal Food Copy Share Image
![“The invention of the telephone was also dismissed at first. Sir William Preece, the chief engineer of the British Post Office famously declared, "The Americans have need of the telephone, but we do not. We have plenty of messenger boys."[cxxxv] In 1911, Ferdinand Foch the future Commander-in-Chief…” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/8f5/nir-eyal-1258_technology_the-invention-of-the-telephone-was-also_2614427.jpg)
![“In 1975, researchers Worchel, Lee, and Adewole wanted to know how people would value cookies in two identical glass jars.[lxiii] One jar held ten cookies while the other contained just two stragglers. Which cookies would people value more? While the cookies and jars were identical, participants…” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/422/nir-eyal-1258_people-value_in-1975-researchers-worchel-lee-and-adew_2960391.jpg)
![“A psychological phenomenon known as the escalation of commitment has been shown to make our brains do all sorts of funny things. The power of commitment makes some people play video games until they keel over and die.[c] It is used to influence people to give more to charity.[ci] It has even been…” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/888/nir-eyal-1258_loyalty_a-psychological-phenomenon-known-as-the_1016643.jpg)
