“1. Trigger A trigger is the actuator of behavior — the spark plug in the engine. Triggers come in two types: external… — Nir Eyal Habits Copy Share Image
“The Facilitator When you create something that you would use and that you believe makes the user’s life better, you are facilitating… — Nir Eyal Habits Copy Share Image
“Tinder quickly captured the attention of millions of people looking for love with a simple interface, generating 3.5 million matches from 350… — Nir Eyal Copy Share Image
“Rewards of the Tribe We are a species that depends on each other. Rewards of the tribe, or social rewards, are driven… — Nir Eyal Tribe Copy Share Image
“Variable rewards are not magic fairy dust that a product designer can sprinkle onto a product to make it instantly more attractive.… — Nir Eyal Fairy dust Copy Share Image
“In contrast, vitamins do not necessarily solve an obvious pain-point. Instead they appeal to users’ emotional rather than functional needs. When we… — Nir Eyal Food Copy Share Image
“Stack Overflow’s content is created voluntarily by people who use the site. A staggering 5,000 answers to questions are generated per day… — Nir Eyal Happiness Copy Share Image
“the art and science of usability design to reveal how products drive specific user actions. Companies leverage two basic pulleys of human… — Nir Eyal Art Copy Share Image
“As the machine scanned the blood flow in the various regions of their brains, the tasters were informed of the cost of… — Nir Eyal Blood flow Copy Share Image
“What do users really want? What pain is your product relieving? (Internal Trigger) 2. What brings users to your service? (External Trigger)… — Nir Eyal Investing Copy Share Image
“The need to acquire physical objects, such as food and other supplies that aid our survival, is part of our brain’s operating… — Nir Eyal Modern society Copy Share Image
“Cognitive psychologists define habits as, “automatic behaviors triggered by situational cues:” things we do with little or no conscious thought.[5] The products… — Nir Eyal Habit Copy Share Image
“Do This Now If you are building a habit-forming product, write down the answers to these questions: - What habits does your… — Nir Eyal Business Copy Share Image
“Pinterest users never know what they will find on the site. To keep them searching and scrolling, the company employs an unusual… — Nir Eyal Business Copy Share Image
“A company can begin to determine its product’s habit-forming potential by plotting two factors: frequency (how often the behavior occurs) and perceived… — Nir Eyal Business Copy Share Image
“companies making products exhibiting “infinite variability” — experiences that maintain user interest by sustaining variability with use. For example, games played to… — Nir Eyal Variability Copy Share Image
“Seeking pleasure and avoiding pain are two key motivators in all species. When we feel discomfort, we seek to escape the uncomfortable… — Nir Eyal Avoiding pain Copy Share Image
“Reputation Reputation is a form of stored value users can literally take to the bank. On online marketplaces such as eBay, TaskRabbit,… — Nir Eyal Reputation Copy Share Image
“Fogg Behavior Model is represented in a formula, B = MAT, which represents that a given behavior will occur when motivation, ability,… — Nir Eyal Behavior Copy Share Image
“Habit-forming technologies leverage the user's past behavior to initiate an external trigger in the future. Users set future triggers during the Investment… — Nir Eyal Habits Copy Share Image
“But at its core, Instagram is an example of an enterprising team — conversant in psychology as much as technology — that… — Nir Eyal Habits Copy Share Image
“In a classic Aesop’s Fable, a hungry fox encounters grapes hanging from a vine. The fox desperately wants the grapes. But as… — Nir Eyal Copy Share Image
If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may… — Nir Eyal Copy Share Image
“there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must… — Nir Eyal Copy Share Image
“2. Action Following the trigger comes the action: the behavior done in anticipation of a reward. The simple action of clicking on… — Nir Eyal Habits Copy Share Image
“Step 1: Identify The initial question for Habit Testing is “Who are the product’s habitual users?” Remember, the more frequently your product… — Nir Eyal Copy Share Image
“Proper use of relationship triggers requires building an engaged user base that is enthusiastic about sharing the benefits of the product with… — Nir Eyal Relationships Copy Share Image
“on sites such as Pinterest, whenever the user nears the bottom of a page, more results automatically load. Users never have to… — Nir Eyal Copy Share Image
The aim is to influence customers to use your product on their own, again and again without relying on overt calls to… — Nir Eyal Action Copy Share Image
“Ian Bogost, the famed game creator and professor, calls the wave of habit-forming technologies the “cigarette of this century” and warns of… — Nir Eyal Cigarette Copy Share Image
“Which Rewards Should You Offer? Fundamentally, variable reward systems must satisfy users’ needs, while leaving them wanting to re-engage. The most habit-forming… — Nir Eyal Reward Copy Share Image
“People often anchor to one piece of information when making a decision. I almost bought the shirts on sale assuming that the… — Nir Eyal Customer Copy Share Image
“influencing behavior by reducing the effort required to perform an action is more effective than increasing someone’s desire to do it. Make… — Nir Eyal Habits Copy Share Image
“Maples believes technology waves follow a three-phase pattern, “They start with infrastructure. Advances in infrastructure are the preliminary forces that enable a… — Nir Eyal Technology Copy Share Image
“test subjects played a gambling game while Knutson and his team looked at which areas of their brains became more active. The… — Nir Eyal Desire Copy Share Image
“Owned triggers are only set after users sign up for an account, submit their email address, install an app, opt into newsletters,… — Nir Eyal Communication Copy Share Image
“The Budweiser ad in figure 5 illustrates how the beer company uses the motivator of social cohesion by displaying three “buds,” cheering… — Nir Eyal Buds Copy Share Image
“gamification” — defined as the use of game-like elements in non-gaming environments — has been used with varying success. Points, badges, and… — Nir Eyal Nature Copy Share Image
“Experiences with finite variability become less engaging because they eventually become predictable. Businesses with finite variability are not inferior per se, they… — Nir Eyal Business Copy Share Image
“Unlike in the Action Phase of the Hook discussed in chapter three, investments are about the anticipation of longer-term rewards, not immediate… — Nir Eyal Investing Copy Share Image
![“1. Trigger A trigger is the actuator of behavior — the spark plug in the engine. Triggers come in two types: external and internal.[viii] Habit-forming products start by alerting users with external triggers like an email, a website link, or the app icon on a phone.” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/7c6/nir-eyal-1258_habits_1-trigger-a-trigger-is-the-actuator-of-b_539667.jpg)
![“Tinder quickly captured the attention of millions of people looking for love with a simple interface, generating 3.5 million matches from 350 million swipes each day.[cx]” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/d60/nir-eyal-1258_date_tinder-quickly-captured-the-attention-of_2737295.jpg)
![“the art and science of usability design to reveal how products drive specific user actions. Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occurring: the ease of performing an action and the psychological motivation to do it.[x]” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/889/nir-eyal-1258_art_the-art-and-science-of-usability-design_516510.jpg)
![“Cognitive psychologists define habits as, “automatic behaviors triggered by situational cues:” things we do with little or no conscious thought.[5] The products and services we use habitually alter our everyday behavior, just as their designers intended.[6] Our actions have been engineered.” quote by Nir Eyal](https://sms4smile.com/q/img-quotes/896/nir-eyal-1258_habit_cognitive-psychologists-define-habits-as_2511458.jpg)
