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Seeking pleasure and avoiding pain are two key motivators…

“Seeking pleasure and avoiding pain are two key motivators in all species. When we feel discomfort, we seek to escape the uncomfortable sensation.” quote by Nir Eyal
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““Seeking pleasure and avoiding pain are two key motivators in all species. When we feel discomfort, we seek to escape the uncomfortable sensation.””

Nir Eyal

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Human behavior is driven by the pursuit of pleasure and avoidance of pain, prompting actions to seek comfort and escape discomfort.

In simple terms: People act to feel good and avoid hurt.

Key Takeaway

Design experiences that reduce discomfort.

Themes

motivation behavior psychology

Mood

reflective analytical

Type

explanatory insightful

When to use this quote

  • product design
  • marketing
  • personal habits

Key Concepts

reinforcement habit formation

Questions to Reflect On

  • How does discomfort shape your choices?
  • What comforts can you create?
A Different Perspective

People may also seek novelty over comfort.

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