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An external trigger communicates the next action the user…

“An external trigger communicates the next action the user should take. Often, the desired action is made explicitly clear.” quote by Nir Eyal
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““An external trigger communicates the next action the user should take. Often, the desired action is made explicitly clear.””

Nir Eyal

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

External cues guide users toward the next desired behavior, making the action clear.

In simple terms: Cues tell you what to do next.

Key Takeaway

Design clear prompts to drive desired actions.

Themes

behavior design user experience motivation

Mood

thoughtful analytical

Type

instructional reflective

When to use this quote

  • app onboarding
  • marketing campaigns
  • product tutorials

Key Concepts

trigger design habit formation clarity

Questions to Reflect On

  • What cues influence your daily habits?
  • How can you ensure cues remain ethical?
A Different Perspective

Cues can be manipulative if overused.

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