Once users have invested the effort to acquire a skill…

“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making…

— Nir Eyal

“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD…

— Nir Eyal

“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid…

— Nir Eyal

“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less…

— Nir Eyal

“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for…

— Nir Eyal

“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no…

— Nir Eyal

“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]”

— Nir Eyal

“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become…

— Nir Eyal

“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be…

— Nir Eyal

“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in…

— Nir Eyal

“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -…

— Nir Eyal

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

— Nir Eyal

“Experiences with finite variability become less engaging because they eventually become predictable. Businesses with finite variability are not inferior per se, they just operate…

— Nir Eyal

Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social…

— Nir Eyal

“Stack Overflow’s content is created voluntarily by people who use the site. A staggering 5,000 answers to questions are generated per day by site…

— Nir Eyal