Business Quote by Zig Ziglar
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”
About This Quote
Source Seminar: Sales Mastery, 1975
Sales face five obstacles: lack of need, money, urgency, desire, and trust, each hindering purchase decisions.
In simple terms: Five barriers block sales: need, money, urgency, desire, trust.
Address each obstacle systematically.
Themes
Mood
Type
When to use this quote
- selling
- client meetings
- product launches
Key Concepts
Questions to Reflect On
- Which obstacle is most common for you?
- How can you build trust quickly?
Overcoming all five may be unrealistic.