Customer Quote by William Feather
“Once you have sold a customer, make sure he is satisfied with your goods. Stay with him until the goods are used up or worn out. Your product may be of such long life that you will never sell him again, but he will sell you and your product to his friends.”
About This Quote
Source Business: Sales and Customer Service Principles, early 20th century
Maintain post‑sale relationships to ensure satisfaction, fostering repeat business and referrals.
In simple terms: Keep customers happy after purchase to earn loyalty and referrals.
Key Takeaway
Prioritize ongoing service and follow‑up.
Themes
customer service
loyalty
referrals
relationship building
Mood
professional
strategic
Type
business
marketing
When to use this quote
- sales
- customer support
- product lifecycle
- long‑term value
- referral programs
Key Concepts
trust
customer lifetime value
word of mouth
Questions to Reflect On
- How can you measure post‑sale satisfaction?
- What incentives encourage customers to refer others?
A Different Perspective
Neglecting after‑sale care can damage reputation and future sales.
