Business Quote by William Bernbach
“Research can trap you into the past.”
About This Quote
Source Article: Advertising Age, 1965
Research can trap you in past ideas, hindering innovation.
In simple terms: Research may lock you into old thinking.
Key Takeaway
Balance research with forward thinking.
Themes
innovation
research
creativity
history
progress
Mood
critical
creative
Type
inspirational
cautionary
When to use this quote
- product development
- marketing strategy
- creative brainstorming
Key Concepts
bias
trend analysis
future planning
Questions to Reflect On
- What past assumptions limit you?
- How to stay future‑focused?
A Different Perspective
Over‑reliance on data can stifle novelty.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)