Business Quote by Wilbur Ross
“We're in the business not so much of being contrarians deliberately, but rather we like to take perceived risk instead of actual risk. And what I mean by that is that you get paid for taking a risk that people think is risky, you particularly don't get paid for taking actual risk.”
About This Quote
Source Speech: Interview, 2017
Emphasizes profiting from perceived risk rather than genuine risk.
In simple terms: Earn money by exploiting others' fear of risk.
Key Takeaway
Focus on managing perception of risk.
Themes
risk
perception
finance
strategy
Mood
cautious
analytical
Type
business
financial
When to use this quote
- investment decisions
- business negotiations
- marketing campaigns
Key Concepts
behavioral economics
risk management
incentives
Questions to Reflect On
- How do you balance perceived and actual risk?
- What are the long‑term effects of exploiting risk perception?
A Different Perspective
Perceived risk can be manipulated, but may lead to ethical concerns.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)
