Quote by Victor Cheng
““For example, let’s say that during your analysis you discover something indicating that the client’s key issue is internal, not related to its competitors. Instead of answering all the questions in the competitor section of the framework, revise your hypothesis to say that the client’s key issue is internal, and switch to the company portion of the framework (or in some cases, create a custom issue tree).””
About This Quote
Source Book: Case Interview Secrets, 2012
When analysis reveals an internal issue, shift focus from competitors to the company, adapting the framework accordingly.
In simple terms: Adapt the analysis to the real problem, not the preset template.
Key Takeaway
Adjust your hypothesis to match the evidence.
Themes
analysis
adaptability
problem‑solving
consulting
Mood
analytical
practical
Type
strategic
educational
When to use this quote
- client meetings
- strategy workshops
- issue tree creation
- consulting projects
Key Concepts
critical thinking
hypothesis testing
framework flexibility
Questions to Reflect On
- How do you decide when to pivot your hypothesis?
- What evidence confirms an internal versus external issue?
A Different Perspective
Risk of ignoring external factors that may also be relevant.
