Car Quote by Travis Kalanick
“Our whole goal is to drive the cost of taking an Uber BELOW the cost of owning a car.”
About This Quote
Source Company statement, Uber press release, 2015
Goal is to make ride‑sharing cheaper than car ownership, reshaping transportation economics.
In simple terms: Make rides cheaper than owning a car.
Key Takeaway
Reduce ride costs.
Themes
economics
competition
innovation
mobility
pricing
Mood
analytical
strategic
Type
business
informative
When to use this quote
- urban commuting
- budget planning
- market analysis
Key Concepts
business strategy
disruption
cost reduction
Questions to Reflect On
- How can affordability be balanced with quality?
- What incentives drive driver participation?
A Different Perspective
Achieving lower cost may affect service quality.
