Advertising Quote by Thornton Wilder
“In advertising, not to be different is virtual suicide.”
About This Quote
Source Play: The Matchmaker, Thornton Wilder, 1955
Conformity in advertising leads to stagnation; distinctiveness is essential for survival.
In simple terms: Being different is vital.
Stand out in marketing.
Themes
Mood
Type
When to use this quote
- marketing
- business
- creative industries
Key Concepts
Questions to Reflect On
- How can you make your brand unique?
- What risks arise from blending in?