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Advertising Quote by Thornton Wilder

“In advertising, not to be different is virtual suicide.” quote by Thornton Wilder
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“In advertising, not to be different is virtual suicide.”

Thornton Wilder

About This Quote

Source Play: The Matchmaker, Thornton Wilder, 1955

Conformity in advertising leads to stagnation; distinctiveness is essential for survival.

In simple terms: Being different is vital.

Key Takeaway

Stand out in marketing.

Themes

advertising creativity competition survival

Mood

strategic urgent

Type

business creative

When to use this quote

  • marketing
  • business
  • creative industries

Key Concepts

brand differentiation market positioning innovation strategy

Questions to Reflect On

  • How can you make your brand unique?
  • What risks arise from blending in?
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