Design Quote by William Bernbach Download Open image “Imitation can be commercial suicide.” — William Bernbach ★ ★ ★ ★ ★ 4.0 out of 5 (10 ratings) Copy quoteShare Design Imitation Inspirational Suicide
Imitation is a caricature. Any imitation. Find out for yourself. — Vladimir Horowitz Copy Share Image
Nothing is so powerful as an insight into human nature... what compulsions drive a man, what instincts dominate his action. If you know these… — William Bernbach Copy Share Image
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something… — William Bernbach Copy Share Image
All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or… — William Bernbach Copy Share Image
Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably… — William Bernbach Copy Share Image
Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the… — William Bernbach Copy Share Image
The difference between the forgettable and the enduring is artistry. — William Bernbach Copy Share Image
Logic and over-analysis can immobilise and sterilize an idea. It's like love. The more you analyse it, the more it disappears. — William Bernbach Copy Share Image
No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick,… — William Bernbach Copy Share Image
There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research… — William Bernbach Copy Share Image
That's the great secret of creativity. You treat ideas like cats: you make them follow you. — Ray Bradbury Copy Share Image
Plenty of white space and generous line spacing,and don't make the type size too miserly. Then you will be assured of a product fit… — Giambattista Bodoni Copy Share Image
Designers shouldn’t design for museums any more than mummies should die for them. — Ralph Caplan Copy Share Image
The market may never coalesce around one basic design, or even around two or three dominant devices. — Tom Peters Copy Share Image
Design is not making beauty, beauty emerges from selection, affinities, integration, love. — Louis Kahn Copy Share Image
The beauty of New York is unintentional; it arose independent of human design, like a stalagmite cavern. — Milan Kundera Copy Share Image
Like many other scientists who hold the Catholic faith, I see the Creator's plan and purpose fulfilled in our universe. I see a planet… — Kenneth R. Miller Copy Share Image
Programmers are always surrounded by complexity; we cannot avoid it.... If our basic tool, the language in which we design and code our programs,… — Tony Hoare Copy Share Image
Design is a very personal thing. It's like art. Your personal choice plays a big role. — Gauri Khan Copy Share Image
I am not a great believer in dialectical struggle. I am much more of a fusion person. I see it as a dialogue, or… — Marina Warner Copy Share Image
