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Business Quote by Ted Waitt

“From our perspective, there's been a price war in the PC industry since we opened for business in 1985.” quote by Ted Waitt
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“From our perspective, there's been a price war in the PC industry since we opened for business in 1985.”

Ted Waitt

About This Quote

Source Speech: Industry interview, 1990s

The PC market has experienced ongoing price competition since the company started in 1985.

In simple terms: PC prices have been in a war since 1985.

Key Takeaway

Expect continual price fluctuations.

Themes

competition pricing technology business

Mood

cautious strategic

Type

business economic

When to use this quote

  • budget planning
  • consumer purchasing
  • strategic pricing
  • vendor negotiations
  • market entry

Key Concepts

market dynamics price elasticity industry cycles

Questions to Reflect On

  • How can firms stay profitable during price wars?
  • What alternative strategies can reduce reliance on price competition?
A Different Perspective

Price wars can erode profit margins for all players.

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