Business Quote by Ted Waitt
“We don't consider ourselves a PC company.”
About This Quote
The company does not identify with the political correctness movement, suggesting a focus on product over ideology.
In simple terms: They don’t see themselves as a PC company.
Key Takeaway
Focus on core mission.
Themes
technology
company culture
politics
Mood
neutral
assertive
Type
corporate statement
marketing
When to use this quote
- product development
- marketing
- public relations
Key Concepts
branding
identity
Questions to Reflect On
- Is this stance strategic?
- How does it shape brand perception?
A Different Perspective
Risk of alienating certain audiences.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)