Anything Quote by Ted Waitt
“Anything that helps consumers get more for their money is fine by us.”
About This Quote
Source Interview: Business Magazine, 2021
Providing consumer value is a core business principle.
In simple terms: Value for customers matters.
Focus on customer benefit.
Themes
Mood
Type
When to use this quote
- product development
- pricing policy
- marketing campaigns
Key Concepts
Questions to Reflect On
- How to balance value and profit?
- What defines “more” for customers?
May ignore profitability constraints.