Business Quote by Sun Tzu
““When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.””
About This Quote
Source Treat: The Art of War, 5th century BC
Encourage sharing optimism, but conceal it during bleak times to protect morale.
In simple terms: Show hope when things are good, hide it when they’re bad.
Key Takeaway
Tailor communication to the audience’s emotional state.
Themes
leadership
communication
morale
Mood
cautious
pragmatic
Type
advisory
strategic
When to use this quote
- team meetings
- crisis management
- public speaking
- media relations
- customer service
Key Concepts
Strategic messaging
emotional intelligence
Questions to Reflect On
- When should honesty outweigh optimism?
- How does withholding bad news affect trust?
A Different Perspective
Overprotecting people from reality can breed mistrust.
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