Skip to content

Business Quote by Sun Tzu

“Danger has a bracing effect.” quote by Sun Tzu — Download Open image

““Danger has a bracing effect.””

About This Quote

Source Treat: The Art of War, 5th century BC

Danger sharpens senses and strengthens resolve, making challenges feel invigorating.

In simple terms: Danger energizes you.

Key Takeaway

Embrace risk to grow.

Themes

courage challenge growth

Mood

alert determined

Type

motivational strategic

When to use this quote

combat
leadership
personal development

Key Concepts

Strategic awareness psychological resilience

Questions to Reflect On

How does danger motivate you?
When does it become harmful?

A Different Perspective

Risk can lead to reckless behavior without caution.

★ ★ ★ ★ ★ 3.4 out of 5 (6 ratings)

Bracing Bracing Effect Business Danger Danger Bracing Effect Strategy War

More by Sun Tzu

It is the rule in war, if our forces are ten to the enemy's one, to surround him; if five to one, to attack…

Image

It is according to the shapes that I lay the plans for victory, but the multitude does not comprehend this. Although everyone can see…

Image

Go into emptiness, strike voids, bypass what he defends hit him where he does not expect you.

Image

“In a similar way, The Art of War pinpoints anger and greed as fundamental causes of defeat.”

Image

“The PEOPLE being regarded as the essential part of the State, and FOOD as the people's heaven, is it not right that those in…

Image

Therefore the good fighter will be terrible in his onset, and prompt in his decision.

Image

The enemy's spies who have come to spy on us must be sought out, tempted with bribes, led away and comfortably housed. Thus they…

Image

“So long as victory can be attained, stupid haste is preferable to clever dilatoriness.”

Image

“You can ensure the safety of your defense if you only hold positions that cannot be attacked.”

Image

“Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make…

Image

If we do not wish to fight, we can prevent the enemy from engaging us even though the lines of our encampment be merely…

Image

“The general who wins a battle makes many calculations in his temple before the battle is fought. The general who loses a battle makes…

Image

Explore all 685 Sun Tzu quotes

More Business quotes

Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…

Image

You can laugh at me, but I understand show business.

Image

“Start a business, not a startup”

Image

“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”

Louisa May Alcott

Image

I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…

Image

Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.

Image

Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…

Image

I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…

Image

“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,…

Image

If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…

Image

“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”

Image

If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.

Bertrand Russell

Image

Browse all 39,021 Business quotes