Communication Quote by Steven Fink
“Companies that do not actively practice, study, and plan for crisis communications - as well, of course, crisis management - are doomed to fail when a crisis befalls them. Crises are, in a word, inevitable, and those macho companies that think, "it can't happen here," or if it does, "I can handle it," will suffer the hardest failures.”
About This Quote
Source Book: Crisis Communications: A Casebook Approach, 2015
Companies ignoring crisis communication and management are vulnerable; denial of risk leads to catastrophic failure when crises occur.
In simple terms: Ignoring crisis prep invites disaster.
Key Takeaway
Plan for crises now.
Themes
risk management
communication
leadership
Mood
cautious
urgent
Type
business
practical
When to use this quote
- business continuity
- public relations
- emergency response
Key Concepts
organizational resilience
strategic planning
Questions to Reflect On
- How can you test your crisis plan?
- What signals indicate emerging threats?
A Different Perspective
Over‑confidence can blind leaders to warning signs.
