Believe Quote by Steven Fink
“So many companies today, when first confronted by a crisis, go into a bunker mentality. They either say, "No comment," or they lie as a knee-jerk reaction. Neither of these sins, I believe, is generally committed on purpose. Rather, companies often panic when first confronted with a crisis and either say nothing, which looks like they're covering something up, or they speak what they wish was the truth.”
About This Quote
Companies often react to crises with silence or false statements, driven by panic rather than intent.
In simple terms: Crisis responses can be defensive and unplanned.
Key Takeaway
Encourage proactive, honest communication.
Themes
crisis management
communication
corporate behavior
transparency
Mood
cautious
reflective
Type
advisory
analytical
When to use this quote
- public relations emergencies
- leadership training
- media strategy
Key Concepts
panic response
reputation risk
ethical decision making
Questions to Reflect On
- What protocols can prevent knee‑jerk reactions?
- How can companies build trust during crises?
A Different Perspective
Silence can worsen damage if not managed.
