Apple Quote by Steve Ballmer
![“We'll get a chance to go through this [Apple versus Microsoft debate] again in phones and music players. There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3…” quote by Steve Ballmer](https://sms4smile.com/quotes/img-quotes/d92/steve-ballmer-3273_apples_we-ll-get-a-chance-to-go-through-this-ap_1693500.jpg)
“We'll get a chance to go through this [Apple versus Microsoft debate] again in phones and music players. There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.”
About This Quote
Source Speech: Public remarks, 2007, Microsoft conference
Predicts low iPhone market share, emphasizing software dominance across many devices.
In simple terms: Believes software should be on most phones, not just a few high‑end ones.
Key Takeaway
Focus on broad software distribution.
Themes
competition
market share
software strategy
mobile devices
Mood
analytical
critical
Type
analysis
prediction
When to use this quote
- technology conference
- industry analysis
- strategic planning
Key Concepts
platform dominance
price subsidies
consumer choice
Questions to Reflect On
- How can software firms adapt to unexpected market leaders?
- What risks arise from focusing on volume over premium?
A Different Perspective
Limited by rapid market shifts and consumer preferences.
![“[Apple and RIM] are probably restricted, in some sense, to a certain maximum. ... If you want to reach more people than that, you sort-of have to separate the hardware and the software issue.” quote by Steve Ballmer](https://sms4smile.com/quotes/img-quotes/a34/steve-ballmer-3273_apples_apple-and-rim-are-probably-restricted-in_174230.jpg)
![“I don't think there is one size that fits all [] I've been to too many meetings with journalists who spent the first 10 minutes of the meeting setting up iPad to look like a laptop.” quote by Steve Ballmer](https://sms4smile.com/quotes/img-quotes/248/steve-ballmer-3273_firsts_i-don-t-think-there-is-one-size-that-fit_198460.jpg)
