Business Quote by Stephen Elop
“If you look at the economics of Nokia, roughly half of the company, half of the business, half of how we think about the business is focused on those emerging markets and on those lower-priced devices. But, of course, people who are aspirational and buying those lower-priced devices today are looking at smart phones tomorrow, and so forth.”
About This Quote
Emerging markets drive volume sales of low-cost phones, but they also create a pipeline of future smartphone adopters.
In simple terms: Low‑cost phones seed future premium demand.
Key Takeaway
Growth in cheap devices fuels later high‑end upgrades.
Themes
market segmentation
growth strategy
consumer aspiration
technology adoption
emerging economies
Mood
optimistic
strategic
Type
business insight
market observation
When to use this quote
- launching budget phones in developing regions
- targeting first‑time mobile users
- expanding distribution in low‑income areas
Key Concepts
price sensitivity
brand loyalty
upgrade cycle
Practical Applications
- forecasting smartphone demand
- designing tiered product lines
Questions to Reflect On
- How can a company balance low‑margin volume with premium margins?
- What signals indicate when low‑cost users are ready to upgrade?
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