Acquisition Quote by Satya Nadella
“Our first-party devices will light up digital work and life. Surface Pro 3 is a great example -- it is the world's best productivity tablet. In addition, we will build first-party hardware to stimulate more demand for the entire Windows ecosystem. That means at times we'll develop new categories like we did with Surface. It also means we will responsibly make the market for Windows Phone, which is our goal with the Nokia devices and services acquisition.”
About This Quote
Source Speech: Microsoft Build Key, 2012
Microsoft plans to create its own hardware to drive demand for Windows, expanding product categories and integrating devices.
In simple terms: Microsoft will make its own devices to boost Windows usage.
Key Takeaway
Build hardware to grow ecosystem.
Themes
strategy
ecosystem
hardware
competition
innovation
Mood
optimistic
strategic
Type
visionary
business
When to use this quote
- product launches
- enterprise adoption
- consumer device selection
- ecosystem development
Key Concepts
vertical integration
platform growth
market creation
Questions to Reflect On
- How will hardware affect Windows market share?
- What risks exist in creating new device categories?
A Different Perspective
Success depends on market acceptance and partner support.
![“No one suffers so much as he [the genius] with the people, and, therefore, for the people, with whom he lives. For, in a certain sense, it is certainly only "by suffering" that a man knows. If compassion is not itself clear, abstractly conceivable or visibly symbolic knowledge, it is, at any rate…” quote by Otto Weininger](https://sms4smile.com/quotes/img-quotes/bec/otto-weininger-11319_acquisition_no-one-suffers-so-much-as-he-the-genius_20597.jpg)
