Business Quote by Steve Ballmer
“From a client perspective, I really think the work Microsoft's doing with Surface, with HoloLens, with Xbox, that stuff's absolutely essential to the company's future. Because innovation in the future will either be from the cloud out to all devices, or from devices as supported by software in the cloud. I think it's important for Microsoft to participate both ways.”
About This Quote
Source Speech: Microsoft Investor Day, 2015
Microsoft must innovate across both hardware and cloud software to stay competitive and shape the future.
In simple terms: Both devices and cloud are essential for future innovation.
Invest in hardware and cloud together.
Themes
Mood
Type
When to use this quote
- product development
- cloud services
- hardware design
- market positioning
Key Concepts
Questions to Reflect On
- How can Microsoft ensure both areas receive equal attention?
- What risks arise from spreading innovation across many platforms?
Balancing resources between hardware and cloud can strain focus and budget.