Brain Quote by Stephen Covey
“Always treat your employees exactly as you want them to treat your best customers. You can buy a person's hand, but you can't buy his heart; his heart is where his enthusiasm is. You can buy his back, but you can't buy his brain. That's where his creativity is. Treat employees as volunteers just as you treat customers as volunteers, because that's what they are. They volunteer the best parts - their hearts and minds.”
About This Quote
Source Book: The 7 Habits of Highly Effective People, 1989
Treat staff and customers with the same respect, recognizing their intrinsic motivation over monetary rewards.
In simple terms: Respect people; value heart and mind.
Key Takeaway
Lead with empathy and trust.
Themes
leadership
respect
motivation
Mood
reflective
inspirational
Type
leadership
philosophical
When to use this quote
- employee onboarding
- customer service training
- team building
Key Concepts
intrinsic motivation
organizational culture
ethics
Questions to Reflect On
- How to nurture genuine commitment?
- What rewards align with intrinsic values?
A Different Perspective
Not all employees view work as volunteering; expectations vary.
