About Quote by Simon Sinek
“There's nothing efficient about innovation.”
About This Quote
Source Book: Start With Why, Simon Sinek, 2009
Innovation requires effort, resources, and risk, so it cannot be truly efficient in a conventional sense.
In simple terms: Innovation isn’t efficient.
Accept inefficiency as part of creative progress.
Themes
Mood
Type
When to use this quote
- product development
- startup launches
- R&D projects
- organizational change
Key Concepts
Questions to Reflect On
- How do you balance speed with thoroughness?
- What costs are justified for breakthrough ideas?
Efficiency metrics may overlook long‑term value creation.