Business sales Quote by Shiv Khera
“Ninety percent of selling is conviction and 10 percent is persuasion.”
About This Quote
Selling relies heavily on personal conviction, with a smaller portion dependent on persuasive techniques.
In simple terms: Selling is mostly conviction, little persuasion.
Key Takeaway
Cultivate strong belief in your product.
Themes
sales
conviction
persuasion
communication
Mood
pragmatic
motivational
Type
sales
strategic
When to use this quote
- marketing pitches
- entrepreneurship
- customer relations
Key Concepts
confidence
influence
trust building
Questions to Reflect On
- How do you balance belief with listening?
- When is persuasion more effective than conviction?
A Different Perspective
Over‑reliance on conviction can ignore audience needs.
