““Everyone does this shit.’” I paused, letting Elliot's words hang in the air. Then I said, “There's no denying that he had a point. You see it in jewelry stores all the time: They inflate their price tags and then mark things down right in front of you so you think you're getting a good deal.” I paused again, then: “And all this business about an overorder isn't much different than all those stores you see advertising ‘ going-out-of-business sales.’ Most of them have been advertising the same going-out-of-business sale for the last ten years, and in ten more years they'll still be going out of business!””