Apologizing Quote by Zig Ziglar
“It's easier to explain price once than to apologize for quality forever.”
About This Quote
Source Speech: Sales training seminar, 1990
Emphasizes that clear pricing avoids costly apologies for quality, highlighting transparency over post‑sale damage control.
In simple terms: Clear price prevents future quality apologies.
Key Takeaway
Be transparent about price and quality.
Themes
pricing
quality
trust
Mood
pragmatic
motivational
Type
business
inspirational
When to use this quote
- product launch
- customer service
- marketing strategy
- sales negotiations
Key Concepts
consumer behavior
business ethics
Questions to Reflect On
- How does price transparency affect customer trust?
- When is a price apology acceptable?
A Different Perspective
May not address underlying quality issues.
