About Quote by Seth Godin
“The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win.”
About This Quote
Source Speech: Blog Post or Talk by Seth Godin, 2010
Information gains value when widely known, except for competitive or time‑sensitive data; ideas that spread dominate.
In simple terms: Ideas are more powerful when shared, except secret or urgent business data.
Key Takeaway
Share useful ideas broadly, protect only truly competitive info.
Themes
communication
information
competition
ideas
network effects
Mood
enthusiastic
strategic
Type
advice
observational
When to use this quote
- marketing campaigns
- team meetings
- public policy announcements
- product launches
- academic publishing
Key Concepts
diffusion
strategic secrecy
viral spread
Questions to Reflect On
- What information should you keep private?
- How can you ensure shared ideas remain accurate?
A Different Perspective
Over‑sharing can erode competitive advantage or cause misinformation.
