Communication Quote by Richard Pascale
“Contrary to widespread faith in "communication" and "knowledge transfer," information has a social life, and unless new insights are embedded in the social system they evaporate.”
About This Quote
Source Speech: Business Conference, Richard Pascale, 1995
Information must be integrated socially; otherwise it disappears despite being shared.
In simple terms: Knowledge needs social embedding.
Key Takeaway
Embed insights within community practices.
Themes
communication
knowledge
social dynamics
Mood
analytical
thoughtful
Type
insightful
strategic
When to use this quote
- team meetings
- training sessions
- online forums
Key Concepts
organizational learning
knowledge management
Questions to Reflect On
- How can you embed new ideas in daily routines?
- What social structures support knowledge retention?
A Different Perspective
Social adoption can be slow, limiting impact.
