Dips Quote by Seth Godin
““Stick with the Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources””
About This Quote
Source Book: This Is Marketing, 2018
Prioritize promising opportunities (the Dips) and abandon dead‑ends (Cul‑de‑Sacs) to allocate resources wisely.
In simple terms: Focus on promising opportunities.
Key Takeaway
Invest in likely successes.
Themes
strategy
resource allocation
focus
growth
Mood
analytical
strategic
Type
business
practical
When to use this quote
- startup planning
- product development
- marketing campaigns
Key Concepts
opportunity cost
risk management
Questions to Reflect On
- Which projects deserve your resources?
- How do you identify a true “Dip”?
A Different Perspective
Risk of overlooking long‑term potential in safe bets.
