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Asks Quote by Scott D. Anthony

“The CEO should ask what he or she can do to raise the organization's curiosity quotient. One way to do this is to seek to learn more about current or prospective customers, not to figure out which segmentation model to slot them into, but to really understand them as human beings. Another is to…” quote by Scott D. Anthony
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“The CEO should ask what he or she can do to raise the organization's curiosity quotient. One way to do this is to seek to learn more about current or prospective customers, not to figure out which segmentation model to slot them into, but to really understand them as human beings. Another is to live at the intersections where innovation magic occurs.”

Scott D. Anthony

About This Quote

Source Book: "The Innovator's Method", 2013, Business Strategy

Encourages leaders to foster curiosity by deeply understanding customers as humans and by working at the intersection of ideas where innovation naturally emerges.

In simple terms: Leaders should be curious about people and ideas to spark innovation.

Key Takeaway

Cultivate curiosity through human-centered insight and cross-disciplinary work.

Themes

leadership innovation curiosity human-centered cross-disciplinary

Mood

inspirational thoughtful pragmatic

Type

business creative educational

When to use this quote

  • product development
  • marketing strategy
  • team workshops
  • R&D initiatives

Key Concepts

customer empathy innovation ecosystems organizational learning

Questions to Reflect On

  • How can we balance curiosity with practical implementation?
  • What structures support sustained curiosity in teams?
A Different Perspective

Focusing solely on curiosity may neglect execution and market constraints.

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