Asks Quote by Scott D. Anthony
“The CEO should ask what he or she can do to raise the organization's curiosity quotient. One way to do this is to seek to learn more about current or prospective customers, not to figure out which segmentation model to slot them into, but to really understand them as human beings. Another is to live at the intersections where innovation magic occurs.”
About This Quote
Source Book: "The Innovator's Method", 2013, Business Strategy
Encourages leaders to foster curiosity by deeply understanding customers as humans and by working at the intersection of ideas where innovation naturally emerges.
In simple terms: Leaders should be curious about people and ideas to spark innovation.
Cultivate curiosity through human-centered insight and cross-disciplinary work.
Themes
Mood
Type
When to use this quote
- product development
- marketing strategy
- team workshops
- R&D initiatives
Key Concepts
Questions to Reflect On
- How can we balance curiosity with practical implementation?
- What structures support sustained curiosity in teams?
Focusing solely on curiosity may neglect execution and market constraints.