Company Quote by Scott D. Anthony
“Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.”
About This Quote
Before launching an idea, anticipate competitors’ reactions by analyzing both current market players and potential new entrants to refine strategy.
In simple terms: Plan by predicting how existing and future rivals will respond.
Key Takeaway
Map competitor responses early.
Themes
strategy
competition
market analysis
innovation
risk management
Mood
analytical
pragmatic
forward‑looking
Type
business
strategic
advisory
When to use this quote
- product development
- business planning
- investment pitching
Key Concepts
competitive dynamics
scenario planning
strategic foresight
Questions to Reflect On
- Who could emerge as a new competitor?
- How will you adapt if the market shifts?
A Different Perspective
Ignoring potential rivals can cause costly setbacks.
![“Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're…” quote by Steve Jobs](https://sms4smile.com/quotes/img-quotes/2f7/steve-jobs-307_add_our-approach-is-to-think-of-companies-no_2938528.jpg)
