Active Quote by Sandy Carter

Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the…

— Guy Kawasaki

The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses…

— Sandy Carter

There's a blizzard of metrics that social sites and messaging sites put out there.

— Walt Mossberg

Social media is a great way to get customers. Time is money. If you do this right, it costs money. But social media is…

— JJ Ramberg

Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to…

— Simon Mainwaring

We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media…

— Amy Jo Martin

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an…

— Erik Qualman

Social media is one of the most under-rated business tools, in my opinion. It's an amazing cockpit for any CEO. I can narrate any…

— Anand Mahindra

When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing…

— Gary Vaynerchuk

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want…

— Jay Baer

Good salespeople sell value and social media is the best place to find this value because of its transparency.

— Gary Vaynerchuk

Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge…

— Gary Vaynerchuk