Skip to content

Business Quote by Roger Staubach

“At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return.” quote by Roger Staubach
Download Open image
“At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return.”

Roger Staubach

About This Quote

Source Speech: Business Leadership Forum, 2015

Sales drive profit, but after‑sales service determines customer loyalty; neglecting service harms long‑term success.

In simple terms: Selling wins money; service keeps customers.

Key Takeaway

Invest in service quality.

Themes

business customer loyalty sales service commission

Mood

pragmatic instructive

Type

strategic inspirational

When to use this quote

  • car dealerships
  • retail stores
  • online marketplaces
  • service contracts

Key Concepts

value chain customer experience team incentives

Questions to Reflect On

  • How can service quality be measured?
  • What incentives motivate both sales and service teams?
A Different Perspective

Service costs can reduce short‑term profit.

4.1 out of 5 (4 ratings)

More by Roger Staubach

Explore all 38 Roger Staubach quotes

More Business quotes

Browse all 39,016 Business quotes