People Quote by Roelof Botha
“You don't want to be the site that people should use. You want to be the site they can't stop using.”
About This Quote
Source Talk: TechCrunch Disrupt, 2017
A platform should be addictive, not merely useful.
In simple terms: Make products habit‑forming, not just functional.
Key Takeaway
Design for irresistible user engagement.
Themes
product design
user experience
growth
Mood
analytical
concerned
Type
strategic
ethical
When to use this quote
- app development
- social media
- e‑commerce
- gaming
Key Concepts
habit formation
psychology
Questions to Reflect On
- How can you balance utility with engagement?
- What ethical limits should guide addictive design?
A Different Perspective
Risk of fostering unhealthy addiction.
