Advertising Quote by Robert Waterman McChesney
“The problem of how to make the Internet advertising friendly bewildered and obsessed Madison Avenue for much of the 1990s. Advertising won.”
About This Quote
Source Article: The Rise of Internet Advertising, 1997
Advertising agencies struggled to adapt to the web, but eventually succeeded.
In simple terms: The internet changed advertising, and advertisers adapted.
Key Takeaway
Adapt to new media to stay relevant.
Themes
technology
advertising
adaptation
media shift
Mood
analytical
pragmatic
Type
business
historical
When to use this quote
- online startups
- media planning
- brand management
Key Concepts
digital marketing
business strategy
Questions to Reflect On
- What challenges did early digital advertisers face?
- How can modern firms stay agile?
A Different Perspective
Adaptation can be costly and uneven.
![“It [culture] invites people to diminish themselves, and dehumanize themselves by behaving like machines, meme processors of memes passed down from Madison Avenue, and Hollywood, and what have you.” quote by Terence McKenna](https://sms4smile.com/quotes/img-quotes/56b/terence-mckenna-287_avenues_it-culture-invites-people-to-diminish-th_768601.jpg)
![“The range of debate between the dominant U.S. [political] parties tends to closely resemble the range of debate within the business class.” quote by Robert Waterman McChesney](https://sms4smile.com/quotes/img-quotes/eec/robert-waterman-mcchesney-2452_business_the-range-of-debate-between-the-dominant_78941.jpg)
