Quote by Robert M. Sapolsky
““Schultz’s group has shown that the magnitude of an anticipatory dopamine rise reflects two variables. First is the size of the anticipated reward. A monkey has learned that a light””
““Schultz’s group has shown that the magnitude of an anticipatory dopamine rise reflects two variables. First is the size of the anticipated reward. A monkey has learned that a light””
“Research shows that levels of the neurotransmitter dopamine surge when the brain is expecting a reward.[xi] Introducing variability multiplies the effect, creating a focused state, which suppresses the areas of the brain associated with judgment and reason while activating the parts associated with wanting and desire.[xii] Although classic examples include slot machines and lotteries, variable rewards are prevalent in many…
— Nir Eyal