Quote by Brad Stulberg
““the brain rewards us with more dopamine for the act of seeking a reward than for the act of receiving one.””
““the brain rewards us with more dopamine for the act of seeking a reward than for the act of receiving one.””
“Research shows that levels of the neurotransmitter dopamine surge when the brain is expecting a reward.[xi] Introducing variability multiplies the effect, creating a focused state, which suppresses the areas of the brain associated with judgment and reason while activating the parts associated with wanting and desire.[xii] Although classic examples include slot machines and lotteries, variable rewards are prevalent in many…
— Nir Eyal