““Dopamine is not just about reward anticipation; it fuels the goal-directed behavior needed to gain that reward; dopamine “binds” the value of a reward to the resulting work. It’s about the motivation arising from those dopaminergic projections to the PFC that is needed to do the harder thing (i.e., to work). In other words, dopamine is not about the happiness of reward. It’s about the happiness of pursuit of reward that has a decent chance of occurring.fn50,99””
![“Research shows that levels of the neurotransmitter dopamine surge when the brain is expecting a reward.[xi] Introducing variability multiplies the effect, creating a focused state, which suppresses the areas of the brain associated with judgment and reason while activating the parts associated…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/3fa/nir-eyal-1258_computers_research-shows-that-levels-of-the-neurot_323768.jpg)
