Quote by Robert B. Cialdini

“They behave in accordance with what the contrast principle would suggest: Sell the suit first, because when it comes time to look at sweaters, even expensive ones, their prices will not seem as high in comparison.” quote by Robert B. Cialdini — Download Open image

““They behave in accordance with what the contrast principle would suggest: Sell the suit first, because when it comes time to look at sweaters, even expensive ones, their prices will not seem as high in comparison.””

Robert B. Cialdini

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“The tendency to want what has been banned and therefore to presume that it is more worthwhile is not limited to such commodities as laundry soap. In fact, the tendency is not limited to commodities at all but extends to restrictions on information. In an age when the ability to acquire, store, and manage information is becoming increasingly the determinant…

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“Consistency is the hobgoblin of little minds.”

Robert B. Cialdini

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“By no means is my friend original in this last use of the “expensive = good” rule to snare those seeking a bargain. Culturist and author Leo Rosten gives the example of the Drubeck brothers, Sid and Harry, who owned a men’s tailor shop in Rosten’s neighborhood while he was growing up in the 1930s. Whenever the salesman, Sid, had…

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“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once again nearly all (93 percent) agreed, even though no real reason, no new information, was added to justify their compliance. Just as the “cheep-cheep” sound of turkey chicks triggered an automatic mothering response from maternal turkeys—even…

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“Observers trying to decide what a man is like look closely at his actions.”

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“Everything should be made as simple as possible, but not simpler. —ALBERT EINSTEIN”

Robert B. Cialdini

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“Where all think alike, no one thinks very much. —WALTER LIPPMANN I”

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“persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain…

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“Price alone had become a trigger feature for quality; and a dramatic increase in price alone had led to a dramatic increase in sales…

Robert B. Cialdini

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“There is no expedient to which a man will not resort to avoid the real labor of thinking.” With”

Robert B. Cialdini

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“Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in…

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“The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.”

Robert B. Cialdini

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