Believe Quote by Reggie Fils-Aime
“We don't believe used games are in the best interest of the consumer. We have products that consumers want to hold onto. They want to play all of the levels of a 'Zelda' game and unlock all of the levels.”
About This Quote
Source Statement: Nintendo corporate press release, 2010
The speaker argues that consumers prefer full, lasting game experiences over fragmented or disposable ones, emphasizing value and completion.
In simple terms: Consumers want complete, lasting games.
Key Takeaway
Focus on delivering complete, replayable experiences.
Themes
consumer value
game design
completion
brand loyalty
Mood
pragmatic
strategic
Type
business
marketing
When to use this quote
- marketing campaigns
- product development
- customer feedback loops
Key Concepts
product strategy
customer satisfaction
long‑term engagement
Questions to Reflect On
- How can brands balance complete experiences with evolving monetization?
- What drives a consumer’s desire for full game completion?
A Different Perspective
May overlook niche markets that enjoy episodic or micro‑transaction models.
