Business Quote by Paul Arden
![“We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.” quote by Paul Arden](https://sms4smile.com/quotes/img-quotes/694/paul-arden-10355_business_we-are-always-waiting-for-the-perfect-br_2938664.jpg)
“We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.”
About This Quote
Source Book: It's Not How Good You Are, It's How Good You Want to Be, Paul Arden, 2003
Waiting for ideal conditions stalls progress; act on what you have now.
In simple terms: Don't wait for perfection, start now.
Key Takeaway
Take immediate action with current resources.
Themes
productivity
initiative
perfectionism
Mood
determined
pragmatic
Type
inspirational
practical
When to use this quote
- project work
- design tasks
- writing
- marketing campaigns
Key Concepts
mindset
execution
resourcefulness
Questions to Reflect On
- What can you improve with what’s at hand?
- How does waiting affect your momentum?
A Different Perspective
Perfectionism can cause burnout if not balanced.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)