We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can. — Paul Arden Copy Share Image
![“We are always waiting for the perfect brief from the perfect client. It almost never happens [...] Whatever is on your desk right now, that's the one. Make it the best you possibly can.” quote by Paul Arden](https://sms4smile.com/quotes/img-quotes/694/paul-arden-10355_business_we-are-always-waiting-for-the-perfect-br_2938664.jpg)