Business Quote by Parker Harris

The future of marketing isn't big data, it's big understanding.

— Jay Baer

Data is not useful until it becomes information.

— Seth Godin

No great marketing decisions have ever been made on qualitative data

— John Sculley

Data are becoming the new raw material of business.

— Craig Mundie

No great marketing decisions have ever been made on quantitative data

— Anonymous

“If you’re good at data analytics but you don’t have this feel for the business, you’ll make naïve decisions.”

— McKinsey Chief Marketing & Sales Officer Forum

Welcome to the information age. Data, data, everywhere, but no one knows a thing.

— Roger Kimball

The key to success for everything in business, science and technology is never to follow the others.

— Masaru Ibuka

“Transforming your company to take advantage of data and analytics is the hard part, OK?”

— McKinsey Chief Marketing & Sales Officer Forum

Knowledge acquired too rapidly and without being personally supplemented is never very productive.

— Georg C. Lichtenberg

“Data for data’s sake, or the mindless gathering of big data, without any conceptual framework for organizing and understanding it, may actually be bad…

— Geoffrey West

Big Data will spell the death of customer segmentation and force the marketer to understand each customer as an individual within eighteen months, or…

— Ginni Rometty