““Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, “social media” in and of itself, is not a discipline. Digital crisis management, on the other hand, is. So are digital customer service and online community management. This means that a certification program that focuses on social media without addressing each specific business function adapted to social media won’t end up certifying anyone in much of anything.””
![“As an organisation [Not for Sale] we use social media on a daily basis as a way to share the impact of how our support is having on individuals and communities. By building awareness, education and updating interested parties on the progress of the projects.” quote by David Batstone](https://sms4smile.com/quotes/img-quotes/55d/david-batstone-28498_awareness_as-an-organisation-not-for-sale-we-use-s_608259.jpg)
