“The next step in the process is to measure the impact that these increases in reach have on your number of new transacting customers. The secret to a company’s reach strategy lies in the program’s ability not only to acquire… — Olivier Blanchard Copy Share Image
“You see, the thing about working with pirates is that they know what they are doing. They already know more than you do because they are sailing and raiding. They are the experts in your organization, and you need to get them on your side, not turn them against you. Here is how to deal with a pirate ship model… — Olivier Blanchard Copy Share
“Ultimately, the purpose of a certification is to establish a particular level of proficiency in a discipline. Unfortunately, “social media” in and of itself,… — Olivier Blanchard Copy Share Image
“The next step in the process is to measure the impact that these increases in reach have on your number of new transacting customers.… — Olivier Blanchard Copy Share Image
“Myth Number 4: Social Media Is the Shiny New Thing. Two Years from Now, That Bubble Will Burst Yes, it is the shiny new… — Olivier Blanchard Copy Share Image
