Important Quote by Norbert Reithofer
“Prestige and premium will also play an important role in the future. But some people define these values differently today.”
About This Quote
Source Speech: Annual Shareholder Meeting, 2021, Audi AG
Prestige and premium branding will shape future markets, though definitions vary across cultures.
In simple terms: Brand prestige matters, but meanings differ.
Key Takeaway
Adapt branding to diverse values.
Themes
branding
future markets
consumer perception
Mood
analytical
strategic
Type
business
marketing
When to use this quote
- product launch
- marketing strategy
- global expansion
- customer research
Key Concepts
premium positioning
cultural variation
Questions to Reflect On
- What defines premium for your audience?
- How will you balance prestige with accessibility?
A Different Perspective
Overemphasis on prestige can alienate cost‑sensitive customers.
![“If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course.” quote by Norbert Reithofer](https://sms4smile.com/quotes/img-quotes/3fa/norbert-reithofer-26437_alternatives_if-you-as-ceo-have-recognized-an-approac_1341108.jpg)
